The best way to develop your brand is to do great work. Developing your brand is understanding who you are, what you want and where you want to go. It is easy to say that you want to become Vice President or the CEO but you must take a series of steps to get there. Two ways to develop your brand are personal attitude and technical skills. Personal attitude is a soft skill. People who get promoted or get a raise are those who are liked. They are team players willing to help the next person. Their reputation precedes them. Next are functional technical skills. These skills put you in front of management anytime or anywhere with your education and your past job experiences which uses transferable skills. These skills are important because it puts you in the door and your personal skills keeps you there.